Over the years I have had significant exposure to many flavors of event creative - interactive, environments, kiosk, motion and large scale. Through direction of projects for Dreamforce, GSX, CES, RSA and stand alone corporate events, it’s one of my favorite things to drive.
I have extensive experience on set, both front of house and behind, with a unique blend of both traditional and digital production. From major “firsts”, like Halo3 or The Matrix, to corporate initiatives to tech based interactive, it’s all about making it memorable and unique.
I enjoy public speaking and thought leadership, particularly around creativity and technology. I have had the honor of speaking at quite a few large events, workshops and mentoring sessions around the world.
The absolute cultural watershed for video game campaigns this decade. Four digital worlds intricately woven to showcase The Beatles cultural legacy. The site made industry history by being the first Silverlight experience to ever win the coveted FWA.
I was a Technical Director and Pre-Visualization artist in the creation of digital effects for Robin Williams’ "Painted World." Winner of multiple international awards, including the Academy Award for Special Effects. I would like to think our contributions in What Dreams May Come and The Matrix set a new bar in both technical achievement and aesthetic brilliance.
The Volvos in Japan are some of the most stylish in the company’s portfolio, but there are no physical dealerships to show them off. How does one position a Swedish brand in Japan to entice a virtual appreciation of design? Through rigorous UX and cultural research, our answer was ‘Kinoubi’, an ancient and respected balance of technology and aesthetics, which fit Volvo's brand attributes perfectly.
The crowning achievement for the Halo3 campaign, 'Believe' enabled users to explore every part of humanity’s last battle in stunning detail. Utilizing a 1,200 square foot diorama built with miniatures from Stan Winston at New Deal Studios, we used sophisticated motion control cameras, and digital compositing to transform the scene into a first-person immersive experience, winning over 35 international awards.
Visa’s largest marketing campaign of the year for its 'Signature' line of luxury rewards cards. This integrated campaign extended media partnerships with top-tier sites such as National Geographic, CondeNet and The New Yorker to leverage relevant content and made it interactive. Visa rewarded the team with their highest award and a shelf-life unmatched by any previous campaign.
I directed UX and strategy for a visionary ‘placemaking’ project for the city of Philadelphia, underwritten by an urban development investment group. I engaged high-speed reactive ideation, rapid prototyping, and heavy UX to capture the imagination of a city board. My teams worked closely with civic leaders, entrepreneurs, taste-makers and municipalities to change the very fabric of a city on the move.
A fully integrated live action brand site for the internal MarCom teams at Microsoft. I was part of their Global Task Force to visualize new branding guidelines. This was the first repositioning on console platform launch and needed to be clear, entertaining and insightful.
Merck’s Life Sciences division is building out global learning spaces for scientists, to try new products, learn proprietary skills and share them with their peers. The result was wall-to-wall bespoke spaces, woven with emerging technologies. Imagine having an 'interactive bracelet' for visiting scientists that automatically orders their lunch, projects their molecules on digital walls and tells them where the bathrooms are.
In collaboration with Wieden+Kennedy, we concepted and produced the digital strategy and creative for North America. It was a multi-platform conversation bringing back youth to one of the world's oldest brands. Working with over ten global partners it set a new standard for mobile, social networking and alternate reality gaming.
Always ahead of the curve, Sony needed a digital ‘wow’ to explain their new technology. Integrating with 4 separate agencies in 10 countries, we drove several campaign efforts, including Broadcast, Print and Promotions.
General Mills needed a powerful move for a sub brand, Muir Glen. We engaged full user journeys and digital storytelling to form competitive, strategy, web to broadcast.
I worked with SingTel, the largest telecom in Singapore, to strategize a program to empower their elderly. We developed an internal initiative to repurpose their older phones and equip them with user-friendly applications. We engaged user journeys, personas, interviews and carried the UXD all the way to app development.
The idea was named “Intuition”. It was so tightly woven into Cisco’s brand, the insights went straight up to CEO John Chambers. Through understanding Cisco’s emerging technologies and their customers, the concepts inspired their engineers to rethink the potential of the product itself.
This is a side project for my two little girls. Some say I show my love through food. Those same folks have encouraged me to compile a book of their daily lunches.
Beats by Dre came to us with a surprising problem. They had rented the largest, most technically sophisticated billboard in the world in Times Square, and simply didn’t know what to do with it.
Our recommended strategy included a 24/7 music channel, globally connected to all their media properties and devices, driven and curated by users, integrated through product and social.
The next day, Apple announced their identical steaming service – no joke.
Did you know the Philippines is Nescafe’s largest global market? We came in to interpret vast amounts of consumer data to target specific segments of coffee drinkers. We then defined initiatives from global, regional and local into a cohesive story of rural empowerment that had unique social impact.
I ran creative for both SMB and Enterprise. Deep research and insights into youth culture and teen marketing which became part of their integrated rebranding effort.
Our relationship over the years has traversed over brand, commerce and innovation.
Shot in-camera with seamless live action, this was an experiment with integrated motion graphics. Localized in 18 different languages, it put the passion of racing right at your fingertips - and the awards backed it up.
World-wide promotional campaign developed for Clear Channel to change the perception of the outdoor concert. 15 markets both offline and online with a 3MM media blitz including OOH and rich media, strategy, insights and creative delivered in 3 weeks.
Through deep story creation, innovative video techniques, and bleeding edge tech, ODST brings forward a Roshamon narrative with futuristic, unsettling authenticity. Shot in different locations around the world, emerging technologies allowed full biometrics and search functionality, guiding users through multiple channels, uncovering mysteries and limited edition content.
A quixotic hero saga interpreted through digital interactive puppet shows and story-telling, Fable broke all records for user interactivity. We created a new relationship between gamers and the brand by building innovative reward systems to experience everything in-game.
A daunting voyage into UXD with real cultural implications. I led the UX and Creative teams that created a culturally sensitive and impactful brand experience called ‘Shed’ - a music sharing platform in Thailand.
My mandate with JUXT was to drive transformation and strategic visioning for the brand with a focus on innovation and emerging technologies. My approach closed $3MM in net new business over 2 quarters with Fortune 100 Clients.
My passion is drawing. I worked as an illustrator for years and my dream is to retire and produce childrens’ books for adults. These are a few sample pages for a book entitled, Simon from the Hole.
Epic Studios went full force with us to redraw the line of integration. We developed a global campaign where users scoured the real world for active content developed entirely with Epic's Unreal Engine. Creating bizarre mobile apps and GPS-triggered easter eggs, this unprecedented effort led the team to another CLIO and millions of new fans.
We developed a comprehensive brand identity, and digital strategy for Yerba Buena Center for the Arts. A flagship site with e-commerce, new ticketing technologies and creative satellite sites to promote their reputation for edge.
I was recruited to concept, build and manage a nightclub in London exclusively for magicians. After the buildout and tech integration, I was brought on as Head of Magic, training and recruiting staff of 20+.
Purina has a trove of proprietary knowledge about your furry friends and loves to show off new technologies. Through a complete understanding of their portfolio and the social webs of their consumers, we gave them some of the good stuff – Petinder, Hollywood Square Pets and God Meter - a tool that lets your pet talk to you.